Performance in Every Detail
For a brand synonymous with precision, elegance, and raw power, even the backdrop must rise to the occasion. At the Bugatti dealership in Montréal, every element of the showroom has been considered—right down to the millimetre. So when it came to creating a setting worthy of one of the world’s most coveted hypercars, Shimmerchains was called upon to provide a statement that whispers, not shouts.
Using our 12mm Round chains in a bespoke Bugatti Blue anodised aluminium finish, the installation stretches across the back wall of the main display space, creating a subtle yet striking canvas behind the featured vehicles. The effect is sleek, fluid, and unapologetically modern—reflecting light in a way that accentuates the lines of the car without overpowering it.
The installation serves multiple purposes: a visual anchor for the space, a refined nod to movement and texture, and an ever-changing interplay of shadow and gloss that shifts with the time of day. Despite its intricate construction, the Round chain’s minimal profile allows the car—always the hero of the space—to remain the focal point.
Here, design isn’t just functional. It’s emotional. Just like the car itself.
Project Specifications
Chain Type: Round
Chain Size: 12mm
Chain Colour: Blue (Custom)
